Opens a new browser window

DESCRIPTION:
A program designed to prepare students for positions in product planning and merchandising, advertising, sales and sales promotion as well as other marketing positions.

NOTE: This program is not designed to transfer to senior colleges and universities although some courses may transfer.

BEGINNING SEMESTERS: FALL, SPRING, SUMMER

CAMPUS: AIRPORT, BELTLINE

PLACEMENT TEST SCORES REQUIRED TO ENROLL IN CURRICULUM COURSES:

GRADUATION REQUIREMENTS:

• A minimum of 60 Semester hours is required for graduation.
• Students must earn a grade of "C" or better in all of the courses offered within the Business and Information Systems Technology departments for the course to count toward graduation. This includes courses with the following prefixes: ACC, BAF, BUS, CPT, CRP, IST, LEG, MGT, MKT and OST.

PROGRAM NOTES:

1. This Program is not designed to transfer to senior colleges and universities although some individual courses may transfer. See your advisor about transfer.
2. A student may substitute MAT 102 or a higher-level math for MAT 155.
3. CPT 170 should be taken as early in sequence of courses as possible.
4. At least one course must be taken from the list of approved Humanities courses.
5. A general elective is any MTC course above a "100'' level that is not used elsewhere for this degree's requirements.
6. Catalogue prerequisites are required before taking the upper level courses. Advisors should note one and two semester sequence of courses when scheduling students to be sure to allow enough semesters to cover courses in sequence.
7. The student must earn a grade of "C" or better in business courses for these courses to count toward graduation.
8. For more information please visit the Marketing Department web page  

CURRICULUM
General Education
Course		Prerequisite
ECO 210	Macroeconomics	RDG 100 & MAT 155 OR MAT 102
ENG 101	English Composition I	ENG 100 & RDG 100
ENG 102	English Composition II	ENG 101
MAT 155	Contemporary Mathematics	MAT 100
Humanities Elective	See Humanities List
Business Core Requirements
Course		Prerequisite
ACC 111	Accounting Concepts	RDG 100, MAT 100
BUS 121	Business Law I	RDG 100
CPT 170	Microcomputer Applications	RDG 100, MAT 100
MGT 101	Principles of Management	RDG 100
MKT 101	Marketing	RDG 100
Additional Course Requirements
Course		Prerequisite
ACC 112	Organizational Accounting	ACC 111
BAF 201	Principles of Finance	ACC 101 or ACC 111
BUS 130	Business Communications	ENG 101
BUS 240	Business Statistics	RDG 100, MAT 155
MKT 110	Retailing	MKT 101
MKT 120	Sales Principles	MKT 101
MKT 240	Advertising	MKT 101
MKT 260	Marketing Management	MKT 101 & 30 semester hours of credit
MKT 270	Internet Research and Marketing	CPT 101 or CPT 170
General Elective	See Program Note 5

11/27/07