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Course Description:  MKT 240 Marketing

 

Textbook:
 

 

Chapter PowerPoint Presentations:
There are  chapter PowerPoint presentations for this course. You may open or download the files. These are large files so be patient, it may take several minutes to access them. These presentations are developed by the publisher and are designed to reinforce the learning objectives of Marketing 240. They are NOT intended to replace reading the textbook and/ or doing the homework.  

Note: If you do not have Microsoft PowerPoint on your computer, to view these documents, you will need to download the MS PowerPoint Viewer from the Microsoft website and click the "Download Now" link.  Once you have done this, you may use your browser's BACK button to return to this page. 

Chapter 1 Chapter 9 Chapter 17
Chapter 2 Chapter 10 Chapter 18
Chapter 3 Chapter 11 Chapter 19
Chapter 4 Chapter 12 Chapter 20
Chapter 5 Chapter 13 Chapter 21
Chapter 6 Chapter 14 Chapter 22
Chapter 7 Chapter 15 Chapter 23
Chapter 8 Chapter 16 Chapter 24

Interactive Study Center Chapter 15:
Click here to access the Student's Interactive Study Center that is sponsored by the publisher. Simply follow the on-line instructions  (select chapter and hit "GO" button). You will be able to review the chapter concepts through  a study guide with multiple choice questions, true/ false questions and internet exercises. In addition chapter outlines are available at the "miscellaneous" link on the student page.

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