Ch 1 Managing Customer relationships
Ch 2 Company strategy
Ch 3 New customer connections
Ch 4 Marketing environment
Ch 5 Managing information
Ch 6 Consumer behavior
Ch 7 Business markets
Ch 8 Segmentation, targeting, and positioning
Ch 9 Branding
Ch 10 Product life-cycle
Ch 11 Pricing approaches
Ch 12 Pricing strategies
Ch 13 Supply chain
Ch 14 Retailing
Ch 15 Marketing communication
Ch 16 Advertising
Ch 17 Direct selling
Ch 18 Competitive advantage
Ch 19 Global marketplace
Ch 20 Social responsibility