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MKT 110
Course description: This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.
MKT 110 Course Objectives 1. Define retailing 2. Describe the categories/types of retailers 3. Describe the strategic planning process 4. Evaluate the retailer’s external environment. Explain the affect of the environment on the retailer’s operation 5. Explain the types of retail competition and theories on how retailers evolve over time. (For example: The wheel of retailing theory) 6. Define the participants in the supply chain and a vertical marketing channel 7. Define legal pricing, promotion, and product constraints 8. Explain how to select a target market 9. Explain how to identify and select a retail site 10. Describe the merchandise budget 11. Explain how to select merchandise sources 12. Explain merchandise pricing objectives and strategies 13. Explain markups and markdowns 14. Define the retail promotion mix 15. Explain how to determine customer service levels to offer customers 16. Define store layout. Define fixture types and merchandise presentation methods 17. Explain approaches use to obtain, manage, and compensate retail employees
Syllabus Fall 2009 PowerPoint
Ch 1
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